Thirty Seconds to Mars: A new controversy hits the web!

While the band is having a short break during their promotional worldwide tour for their new album « Love Lust Faith + Dreams », officially released on 21st May, a new controversy arises in the columns of some well-meaning musical magazines.

Indeed, in an official announcement released on July 23 on the band’s official website, fans were asked to participate in the shooting of the video for the upcoming Mars single « Do or Die », but this was in a very special way.

The band offers its fans to get a tattoo of some of the lyrics of the song, make a video of the tattoo processing and send the film that has been done to make it appear in the video for « Do or Die » .

The wait was not long before a wind of revolt was blown on the web! Some people rebelling against this « criminal » or « irresponsible » idea of Thirty Seconds to Mars.

tumblr_mixw37nauT1r225x9o1_500Jared Leto, director of the band’s videos, is, of course, the first target to hit. He is the frontman of the band after all, and he is a master in filling this role no matter what.

He is described as a rare tyrant towards his fans, asking the impossible and exercising a kind of emotional blackmail on his troops to make them participate in his next video.

Jared Leto is a monster of selfishness, only concerned by his own little person, his glory, his fame, his money and lives far from reality in his beautiful house on the Hills in Los Angeles. This is a fact, of course, and the music industry professionals are so aware of that….

Jared is a good guy, and some continue to ignore that he has feelings too. It would be good to put things in their right place and … give to Caesar what is Ceasar’s.

When we read what is written in this official announcement a little more carefully, it’s easy to notice (when you can speak basic English) that the mention of a « permanent » tattoo is never mentioned. This simply suggests that future graphic work can be done ephemeral, henna, ink, … everything that can be washed after shooting the video.

Mentioning the name of the tattoo artist? Yes, allright, if he is running the drawing, it is normal that it is known. And yes, there are renowned tattoo artists who make temporary tattoos.

Fans can do what they want without endangering neither themselves nor their future.

The controversy is dead and buried.

Well almost, because some took the opportunity to put on the table, and for the umpteenth time, the price of what the band calls the « Adventures in Wonderland » tickets. Those are VIP concert tickets to meet and greet the band before the show. These tickets are the sinews of war, the busybody, the thing that irritates the world. So much ado about nothing.

These tickets are expensive, that’s true, and as Jared said many times (« drivelled » would be appropriate, but he was asked the question so often that unfortunately he has no other choice), the money raised with these special tickets can pay the concert security and allow the normal tickets to be less expensive for the audience.

Which same sized band can sell EUR35 a concert ticket to his fans today? Not much … except Thirty Seconds to Mars.

As for merchandising, a subject on which Leto is often attacked again, why focus on it? Do people criticized the merchandising of Michael Jackson? Madonna? Lady Gaga? Beyoncé? Rihanna? No, so why doing it with Mars? These artists have made their fortunes on the merchandising.

About Mars, this is perfectly irrelevant and, until proven otherwise, the fans do not have to buy everything the band sells. Jared Leto even encouraged them to create their own visual identity by welcoming their inventiveness on T-shirts, jewelry and posters. He even asks how his fanbase would be willing to pay a particular item or a particular event broadcast on its network, the VyRT.

If Jared decides to allow his fans to contribute to the making of his new video, it’s to show them respect and to thank them for always being by his side and support him against all odds.

Attacks and criticism are easy, polemics swell very quickly as soon as the name of Jared Leto is mentioned but demonizing is a flagrant injustice.

Jared Leto is a complete artist, very talented, able to be involved in any art project related to music, film and graphic art.

There is no doubt that he still has a lot of things to show us, so let’s give him the time and opportunity to do so, without jumping on him at every opportunity.

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19 réflexions sur “ Thirty Seconds to Mars: A new controversy hits the web! ”

  1. Great article. As a supporter of 30 Seconds to Mars since 2002, totally agree with everything. This band has no need of special effect, they have their art, a unique frontman like Jared Leto a « complete artist, very talented, able to be involved in any art project related to music, film and graphic art ». But mostly they have their special way to involve their Echelon and make them always feel a part of the band. Like nobody else before.

  2. Great article. Someone who can see thru the BS that has been thrown at this band. Would have like an opinion from Patricia on why she feels MARS and especially Jared is targeted .

  3. Patricia Tanne, it wasn’t said anything (suggesting either)
    about a temporary tattoo. Ok? It was about a real tat…it was a huge mistake they
    have made hope j learned the lesson well

    I hope jared finally understood the echelon is not a
    conventional fandom, a mass of maneuver to fulfill a certain purpose or one of
    his visions by denying our identity. We still love him and you are prolly one
    of those he must stay away from… a$$kissers are taking him to hell

    1. When Jared pronounced himself in the concert here in Portugal he just said « tattoo »… When someone is that general about something, YOU are not supposed to call on what specification it is… you are to go with the generalisation they went on with. A$$ki$$er$ will go with hell with him gladly

      1. Don’t bother to answer me! it’s useless! The Echelon is not about the real deal anymore and you, fans like you and lame authors like Mrs. Tanne are the living proof!

        fake, fake, fake
        If there was any intention to include fake tats they would have said it! after all this mess they would have cleared up the air about any misunderstanding and not deleting the announcement!

        if you were supposed to have a temporary tat, why make a statement about why you have done it?

        never thought an a$$ki$$er ever uses his brain that’s why I keep the faith u’re gonna go to hell all by yourself
        If u’re such a braindead specimen incapable to understand no one criticized the idea which is good, but putting a delay and making pressure on the echelon to do such a delicate gesture in the name of what? fame? jared’s vision? art?

        well in this case u’re gonna def go to hell all by yourself

      2. Speculations and harassment. All in one post. Congratulations on going to Hell for being an hypocritical dumbass. If I go by myself at least I’ll rule there. Lolz.

  4. I think Jared knows very well that true believers cannot be told what to do. I think he encourages thinking for ourselves and that’s what he respects in us. And there is trust between us. Trust that whoever is wrong he/she will recognize it. I think this is alreay done! I am proud of believing in him! xo

  5. I always mention in the media industry of poor marketing, the world is going in the wrong direction or doing it on purpose, because it’s all business and money -30 seconds to mars is a great band with great songs, videos, and they love their fans and supporters following shares their work as art in all cities in the world, so that tattoos have free choice for all of us, I think many people like what they are doing and change the world for the better through music and art, and socializing follow this wonderful band 30 SECONDS TO MARS

  6. I’m not sure why this is such a controversy NOW, as opposed to last year, when the SAME REQUEST was made for the casting call for Up In The Air. No one is forcing any Echelon to get a tattoo. Tattoo’s are very personal and should never be gotten on a whim. There are many Echelon who love that particular song enough to be glad to do it – it has great meaning to them. I am getting a tattoo of a single line from that song as well. I am just choosing to do it for myself and have decided not to use it to participate in the video.

  7. This is ridiculous !! Just because Jared Leto is a very talented artist doesn’t mean to jump at his throat at every chance possible ! People are just very ignorant and envious of this amazing person.

  8. Patricia, give me a break you sheep, if it was about temporary tattoos or damn sharpie writing they would have said it. Honestly, if you believe anyone is buying the defense of your god Jared, you are as idiotic as the rest of the spechelon.

  9. What offends me more than anything is the idea that the fans of any band would get a tattoo because they were told to by the band….It’s a choice, if you want to make that choice great, you might even get to be in a music video…but it’s still your choice not the bands. Jared Leto is not telling anyone to do anything. Just putting an offer out there to people who may chose to be involved.

  10. Here is the problem with Jared and 30STM. Jared, with his big anime
    eyes and pinup boy posing is unnaturally attractive to forlorn, lonely
    fangirls. Mostly 16 yr olds, but the occasional relationship-challenged
    woman of any age. So, knowing this, he creates this fantasy world for
    them where he makes them think he actually CARES about them, that he is a
    part of their lives. He has all these tweets telling them good night or
    DREAM BIG! or sharing about his fuzzy socks….they just eat it up.
    Then he’ll go on some interview and talk about how he « monetizes » the
    fan base, selling those $1000 meet and greets (90% women) and his
    pay-per-view Mickey Mouse Club things he does. So, asking these forlorn
    women who are duped into believing that they are part of some special
    cult Jared-lover family to do something self destructive for him
    actually is kind of shitty, but it is just part of the whole bigger
    picture where he takes advantage of them. If he wasn’t beautiful, it is
    doubtful that these fangirls would ever buy a record, let alone a meet
    and greet, and especially they wouldn’t get those stupid ass teen anthem
    lyrics tattooed on their bodies.

  11. Envy is such an ugly feeling…
    I’m proud to be a 30STM fan, have been so for over 10 years and you can’t find any tattoo related to the band on my body (and I must say their music was a very important part of my life on some very difficult times, my escape gate so to speak). Life is made of choices, some will turn up to be good choices, other will not be so good, yet I’ve never heard of a tattoo ruin someone’s life (heard of some artist who don’t work on good conditions which can cause health problems, but not the actual tattoo). Obviously I agree with what is written above, nothing on 30STM message mentioned a real tattoo, that will be one of the choices to make, but there are others. you can choose not to enter the video, it all depends of how much do you want your minute of fame…

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